Technology is advancing with rapid momentum and integrating itself with Artificial Intelligence. Then why should the search engines and the online world rest behind? However, we are currently at the doorstep of the AI world, there are a lot more improvements or upgradation that need to be witnessed shortly. Search engines are also integrating with AI-powered algorithms.
In the last few months, we have seen that the release of ChatGPT, an artificial intelligence chatbot, has created a blast in the online world. ChatGPT can respond or answer to its user’s questions in normal communicable language. ChatGPT was launched in November 2022 with the GPT-3.5 model and recently on March 14, 2023, it upgraded to GPT-4 model. Although this is not the end, there is much more to see in the future.
How does Bing integrate itself with the AI-Technology?
ChatGPT was trained in collaboration with Microsoft on its Azure supercomputing infrastructure and Microsoft is using the GPT-4 version to integrate with the Bing Search engine. This is a masterstroke to prove itself to the others in the competition. However, we might be watching many more plots by other search engine providers shortly. But the initiation has been done by Microsoft Bing.
To enjoy a better preview of this AI-Powered feature of Bing, you need to open Bing Chat in the Edge browser. You can even enjoy this feature on your smartphone using the Bing app on your Android and iOS devices.
When you write any questions or query, it will search the internet and fetch you the result directly. In previous cases, the search engines land you on the SERP page with the URL of the most matched pages according to your query. Then you had to visit the web page(s) as per your choice from the resultant page.
But in the present scenario, the user need not have to visit the source pages, the AI technology will fetch the result directly to their page. This has both positive and negative impacts.
What is the positive impact of AI-powered search?
The user need not have to hover through different web pages. The AI-powered search will fetch the best possible result among the best-matched different websites directly on its portal. From the user’s point of view, it is a very much convenient way of getting search results over the internet.
If you are Windows 11 user, then you use the Bing chat option directly from the Windows search option.
What may be the negative impact of AI-powered search?
The entire system works on a business model. Whatever websites or blogs we come around over the internet which provide useful and knowledge-based content, get an income from the ads they publish on their web pages. As without or with little fuel an engine can not run for long, in the same way, if the users or the visitor need not have to land on the web pages directly, then the blog or website owners will not get paid from the ádvertisers. Because the ads will not get viewed or clicked by the visitors. Thus the consequence will be the drying of the content creation industry.
The big content creation sites or blogs will however manage to survive, by making subscription or paid plans for their content sharing or reading. Although this is completely the author’s hypothesis on the new business model. But if that will be the scenario, then the content creation industry will be in serious trouble. And consequently, the smaller blogs or websites which has lower income will perish.
Are other Search Engine providers getting ready to integrate AI technology?
While talking about other Search Engine providers, the name which comes to mind first is Google. Microsoft’s Bing has fallen behind Google in the current race for use of AI technology in search engines. However, Google is preparing itself by integrating AI technology with its search engine named Google Bard, powered by LaMDA (Language Model for Dialogue Applications). It will be able to communicate with its users in a friendly and common language and will be able to answer more complex questions at an ease.
Next on the list with comes to mind is DuckDuckGo. DuckDuckGo has also integrated its search engine with a simple AI technology named DuckAssist, which will fetch the result of its user’s queries from Wikipedia and serve it in a natural human-readable form. DuckAssist is not a chatbot like Bing Chat.
Other examples of using AI technology over the internet
Although we had already seen the implementation of AI technology in many devices and systems for a long period of time. Such as Amazon’s Alexa and Google Assistant have been developed using AI technology. These devices can communicate with their users in natural human understandable languages. Even not only English but these devices have also been upgraded to communicate with multiple languages over the globe.
We have seen that most product-based websites are using chatbots to communicate and resolve general queries to their customers. This has reduced customer support costs and benefits in the profit-loss statement of the company. Even speech-to-text or reverse image search or song-identifying software are simpler examples of AI-powered applications. Nowadays most software-developing companies are trying to incorporate AI technology in their software. Such as AI-powered video or image editors or creating software and so on.
Thus incorporation of AI technology is not a bad idea at all and we should always welcome new changes in every aspect. But these search engine providers should frame a proper business model so that the source sites from which the information is fetched and displayed, get benefitted by any means. Otherwise, the whole system will collapse within a short span. Let’s hope for the best.
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